Pella

Headquartered in Pella, Iowa, privately-held Pella Corporation offers a full range of energy-efficient windows and doors, including residential and commercial products for new construction, remodeling and replacement projects. Known for innovation since the company was founded in 1925, their mantra is they “can offer customers windows and doors to meet virtually any design or budget.” Manufactured at sites across the USA, Pella Windows and Doors are available across North America and in select countries overseas. As a service to customers who choose to have their local Pella representatives coordinate installation of Pella Windows or Doors, Pella allows consumers to conveniently schedule in-home consultations for window or door replacement online through pella.com.

Real Time Appointment Setting

Challenges

Move the RTA, “Real Time Appointment Setting” application on to WebCenter Sites
Add time slot management functionality
Incorporate QAS address validation
Services/Solutions Provided

The RTA application is an appointment scheduler comprised of several HTML-based data input screens whose data, upon completion, are serialized into XML, and placed on a JMS queue where it is fed into the corporate CRM system
Developed using the Oracle CSDT and SVN, which allowed the Element Solutions team and the Pella team to work both remotely and collaboratively
Front end was built using AJAX, JSON and Jquery and supports all modern browsers
Increase Conversion Rates & Deployment of Campaigns

Challenges

Increase prospect/appointment conversion
Speeding up the rollout of campaigns and channel opportunities
Improve prospect/appointment conversion
Increase personalization and visibility into clients and prospects
Channel Expansion
Overspending on paid traffic, not enough owned and earned
Services / Solutions Provided

Migration from SharePoint to WebCenter Sites for ease of maintenance and ability to implement personalization strategies to help increase targeted messaging online
Full implementation plan including the integration of WebCenter Content and Eloqua
Results

Faster rollout of campaigns and channel opportunities
Higher conversion of appointments resulting in increased revenue
Reduced dependency on external partner spend
Process efficiency gains through consolidation of content repositories and integration of solutions
Leverage content marketing to drive organic traffic, target top of the funnel traffic

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